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3DTV without glasses

Airbus Defence and Space showcases MUSCADE 3D multimedia project at the International Broadcasting Conference

It will certainly not have escaped your notice that 3D technologies have revolutionised the cinema-going experience and have had a massive commercial success in the last few years.

The last decade has seen radical changes in the distribution of motion content: from analogue to digital and then from SDTV to HDTV. Today, it is widely accepted that the next step is the transition from HDTV to 3DTV.

Airbus Defence and Space is fully immersed in bringing its expertise to bear in exploring and expanding technologies and trends in 3DTV – as the leading member of the MUSCADE consortium. MUSCADE (MUltimedia SCAlable 3D for Europe) is a collaborative project, funded under the European Commission’s research-targeted Seventh Framework Programme (FP7) and coordinated by Airbus Defence and Space.

Airbus Defence and Space and consortium partners* showcased the MUSCADE project at the International Broadcasting Conference (IBC), held in Amsterdam this September. The leading international forum for the electronic broadcasting industry, the conference is the ideal environment to highlight what’s new in this field.

MUSCADE aims to develop a technically efficient and commercially available 3DTV broadcast system by generating major innovations in the field of capture, data representation, transmission and rendering techniques, keeping the European broadcasting and communications industry right at the forefront of R&D impetus in ensuring that their customers are able to transmit the richest content to end users.

Airbus Defence and Space’s Telecom Systems Department is coordinating developments related to encapsulation and transmission over the different types of networks addressed by the project and is leading the integration and validation phase. Notably, in 2012, Airbus Defence and Space will, in cooperation with consortium partner SES, demonstrate a live 3D multiview transmission (without glasses!) over satellite in.

Attended by many major players in the broadcasting industry, the IBC was a great opportunity to present the latest outcomes of the MUSCADE project in terms of multiview 3D content creation and rendering techniques.

*The MUSCADE consortium combines the strengths of 12 European partners: Airbus Defence and Space (coordinator), Technicolor, Fraunhofer HHI, the University of Surrey, Telecom Italia, SES, KUK Filmproduktion, Holografika, RAI, Trinnov, European Broadcasting Union and Disney Research.