Airbus Defence and Space

Space in daily life Press releases

Airbus Defence and Space's satellites reap first fruits in Canada

• PixAgri is a satellite imaging service for crop management, used for the first time in Canada

• For more than six months, Airbus Defence and Space has been helping 200 Canadian cereal producers and market gardeners to manage their crops by using satellite imagery

• PixAgri is a satellite based service that can be adapted to any production conditions worldwide

13 March, 2012 – Airbus Defence and Space' PixAgri satellite imaging service for crop management has just successfully completed its first agricultural campaign for "La Coop fédérée", the largest agrifood business in Quebec, Canada.

PixAgri has been developed by Airbus Defence and Space to help farmers optimize the management and yield of their crops. Working from satellite images, the geo-experts from Airbus Defence and Space in Toulouse provide Canadian producers with information that can detect crop anomalies including drainage faults, excessive leaf growth or seeding problems, in order to improve the quality of their crops and their yield. The system offers a capability to manage farmland thousands acres wide.

Airbus Defence and Space was awarded this contract in June 2011, for the program that ran from July until August 2011. Two sets of satellite images were recorded of specific plots of land, enabling a comparison between the two images and the vegetation development maps were sent to the Canadian farmers. It enabled around 200 producers of maize, soy and market garden crops, covering more than 70,000 hectares to make decisions on crop cultivation. This campaign follows an evaluation phase requested by La Coop fédérée in 2008.

After 10 years’ of success of the French programme “Farmstar”, this first campaign outside Europe demonstrates Airbus Defence and Space's ability to develop products that can be adapted to suit any production conditions anywhere in the world.

Airbus Defence and Space has also conducted other experimental programs in South Africa and the United States.


About Airbus Defence and Space

Airbus Defence and Space is the number one company in Europe for space technologies and the third in the world. In 2011, Airbus Defence and Space had a turnover close to €5 billion and 18,000 employees worldwide, mainly in France, Germany, the United Kingdom, Spain and the Netherlands.

Airbus Defence and Space is the sole European company that covers the whole range of civil and defence space systems and services.

Its three business units are: Airbus Defence and Space for launchers and orbital infrastructure; Airbus Defence and Space for spacecraft and ground segment;  Airbus Defence and Space for comprehensive fixed and mobile end-to-end solutions covering secure and commercial satcoms and networks, high security and broadcast satellite communications equipment and systems, and bespoke geo-information services, worldwide.

Airbus Defence and Space is a wholly owned subsidiary of AIRBUS Group, a global leader in aerospace, defence and related services. In 2011, the Group – comprising Airbus, Airbus Defence and Space, Cassidian and Eurocopter – generated revenues of € 49.1 billion and employed a workforce of over 133,000.


About La Coop fédérée

The La Coop fédérée network is made up of 100 affiliated cooperatives, and owned by 62,000 members as of today. La Coop fédérée and its affiliated cooperatives employ over 16,000 people and generate a turnover of more than billion.


Press contacts:

Jeremy Close (Airbus Defence and Space UK)                                                       Tel.: +44 (0)1 438 77 3872

Gregory Gavroy (Airbus Defence and Space FR)                                                    Tel.: +33 (0) 1 77 75 80 32

Ralph Heinrich (Airbus Defence and Space GER)                                                   Tel.: +49 (0) 89 607 33971

Francisco Lechón (Airbus Defence and Space SP)                                                 Tel.: +34 91 586 37 41


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